ABOUT 4S MOBILITY
4S is a framework to clarify what outcomes need to be prioritised to accelerate the delivery of safe, secure, seamless and sustainable mobility for all. This is achieved through a non-profit collaborative platform that brings together outcome-focused mobility organisations and professionals.
OUR VISION
The 4S platform is based on 4 core principles:
/ Safe
People should never risk their life and health to travel
/ Secure
People should never feel threatened or attacked while travelling
/ Seamless
People should never feel that travelling is difficult or inconvenient
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/ Sustainable
People should never need to compromise future generations to travel
Our Milestones
Why mobility matters
Mobility is essential for growth and progress, providing access to jobs, education, and crucial services that drive socio-economic development.
Improved mobility leads to:
/Better access
Enhanced access to employment, educational opportunities, and healthcare.
/Stimulated economic activity
Greater mobility fosters economic growth and development.
Studies show that when people can move safely, securely, sustainably and seamlessly, they live better lives
Reduced Missed Appointments
Improved mobility services to hospitals can lead to a 60% reduction in missed appointments.
Improved Academic Performance
Access to affordable mobility can boost student GPAs by 0.28 points.
Increased Income
Reducing commute times can result in a 7% increase in income.
Lower Unemployment
Neighborhoods with better mobility experience a 4.5% lower unemployment rate.
Reduced School Absenteeism
In Africa, providing children with specifically-designed bikes decreased school absenteeism by 90%.
Why focus on outcomes?
Companies often get caught up in the latest tech and lose sight of what truly matters. Focusing on technology for its own sake can lead to features that don't meet customer needs, overly complex products, higher costs without clear benefits, and neglected core functionalities, frustrating consumers.
A shift is needed. Instead of starting with technology, companies should prioritize understanding the needs of the people using their products. What improves their lives? What benefits society?
Automotive decision-making needs to evolve so that OEMs don't just survive, they thrive.
An outcome-focused approach addresses specific problems and achieves measurable goals. It aligns with customer needs, optimizes resources, defines success clearly, and ensures long-term viability. For mobility providers, this means enhancing travel experiences, improving safety, and addressing environmental concerns—creating solutions that are both sustainable and profitable.
Topic | Technology-centric | Outcome-centric |
|---|---|---|
Focus | Latest tech trends | Customer needs and industry goals |
Innovation | Available technology | Desired outcomes and problem solving |
Cost | Higher due to cutting-edge tech | Optimized for value delivery |
User Experience | Can be complex and overwhelming | Intuitive and purposeful |
Market Alignment | May miss actual customer demands | Closely aligned with consumer needs |
Risk | Higher chance of feature obsolescence | Lower risk of wasted development efforts |
Picture a world where mobility is safe, secure, seamless and sustainable for all
In this world, bustling cities would have clean energy solutions powering our journeys and interconnected public transport systems, ensuring everyone can travel without fear or harm. The days of transport related fatalities and injuries would be a thing of the past!
